Concepedia

Ken Peattie

KP

49

Publications

7.2K

Citations

29

H-Index

1992

Active since

Affiliations

Cardiff University(Current)

University of South Wales

Ken Peattie is an author at Cardiff University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchSustainable DevelopmentEngineeringSustainabilityGreen MarketingMarketing InsightsMarketing Strategy

Publications per year

1992–2023

49

Publications

49

Green and competitive

Devashish Pujari, Gillian Wright, Ken Peattie · Journal of Business Research · 2003 · 938 citations

Management, Sustainable Development, Business +7

Green Consumption: Behavior and Norms

Ken Peattie · Annual Review of Environment and Resources · 2010 · 917 citations

Sustainable Consumption, Green Marketing, Sustainable Development +21

Green marketing: legend, myth, farce or prophesy?

Ken Peattie, Andrew Crane · Qualitative Market Research An International Journal · 2005 · 836 citations

Green Marketing, Greenwashing, Consumer Research +16

Social marketing: A pathway to consumption reduction?

Ken Peattie, Sue Peattie · Journal of Business Research · 2008 · 637 citations

Management, Social Marketing, Consumer Research +3

Towards Sustainability: The Third Age of Green Marketing

Ken Peattie · The Marketing Review · 2001 · 593 citations

Green Marketing, Engineering, Sustainable Development +7

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