Concepedia

Sue Peattie

SP

17

Publications

1.3K

Citations

15

H-Index

1993

Active since

Affiliations

Cardiff University(Current)

University of South Wales

Sue Peattie is an author at Cardiff University specializing in marketing, management, and marketing communication.

Top concepts

MarketingManagementMarketing CommunicationBusinessConsumer ResearchAdvertisingSocial MarketingConsumer BehaviorMarketing InsightsCommunication

Publications per year

1993–2016

17

Publications

17

Social marketing: A pathway to consumption reduction?

Ken Peattie, Sue Peattie · Journal of Business Research · 2008 · 637 citations

Management, Social Marketing, Consumer Research +3

Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory

Sue Peattie, Ken Peattie · Marketing Theory · 2003 · 270 citations

Social Marketing, Brand Strategy, Communication +19

Climate change: a social and commercial marketing communications challenge

Ken Peattie, Sue Peattie, Cerys Ponting · EuroMed Journal of Business · 2009 · 60 citations

Green Marketing, Social Marketing, Consumer Research +20

Risk and responsibility in tourism: promoting sun-safety

Sue Peattie, Philip Clarke, Ken Peattie · Tourism Management · 2004 · 51 citations

Tourism Management, Public Policy, Destination Marketing +7

Sales promotion – a missed opportunity for servicesmarketers?

Ken Peattie, Sue Peattie · International Journal of Service Industry Management · 1995 · 47 citations

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