Concepedia

Cerys Ponting

CP

2

Publications

239

Citations

2

H-Index

2009

Active since

Affiliations

Cardiff University(Current)

Cerys Ponting is an author at Cardiff University specializing in consumer behavior, climate change, and green marketing.

Top concepts

MarketingManagementClimate ChangeGreen MarketingConsumer BehaviorConsumer ResearchArtsAdvertisingEngineeringGreenwashing

Publications per year

2009–2010

2

Publications

2

Behaviour and climate change: Consumer perceptions of responsibility

Victoria K. Wells, Cerys Ponting, Ken Peattie · Journal of Marketing Management · 2010 · 179 citations · Full text

Climate Ethics, Public Policy, Behavioral Sciences +15

Climate change: a social and commercial marketing communications challenge

Ken Peattie, Sue Peattie, Cerys Ponting · EuroMed Journal of Business · 2009 · 60 citations

Green Marketing, Social Marketing, Consumer Research +20

Rows per page

1–2 of 2