Tamer H. Elsharnouby

Customer relationship building: The role of brand attractiveness and consumer–brand identification

Alaa M. Elbedweihy, Chanaka Jayawardhena, Mohamed H. Elsharnouby et al. · Journal of Business Research · 2016 · 313 citations · Full text

Marketing, Relationship Marketing, Customer Relationship Building +13

Student co-creation behavior in higher education: the role of satisfaction with the university experience

Tamer H. Elsharnouby · Journal of Marketing for HIGHER EDUCATION · 2015 · 163 citations

Education, Student Co-creation Behavior, Faculty Competency +16

Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector

Tamer H. Elsharnouby, Saïd Elbanna · Tourism Management · 2020 · 98 citations · Full text

Hospitality Human Resources, Hospitality Sector, Hospitality Marketing +11

Customer participation in online co-creation experience: the role of e-service quality

Tamer H. Elsharnouby, Abeer A. Mahrous · Journal of Research in Interactive Marketing · 2015 · 76 citations

Customer Satisfaction, Digital Marketing, Consumer Research +23

How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity

Ahmed Eldegwy, Tamer H. Elsharnouby, Wael Kortam · International Journal of Educational Management · 2018 · 68 citations · Full text

Brand Strategy, Consumer Research, Education +23