Concepedia
Statistics
Publications
13
Citations
719
H-Index
11
Active since
2003
Affiliations
Cairo University(Current)
University of Nottingham
Qatar University
October University of Modern Sciences and Arts
American University in Cairo
Wael Kortam is an author at Cairo University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessBrand StrategyBrandingBrand EquityBrand AwarenessConsumer ResearchMarketing StrategyMedia Marketing
Publications per year
2003–2022
Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
Mariam Mourad Hussein Abou-Youssef, Wael Kortam, Ehab AbouAish et al. · International Journal of Bank Marketing · 2015 · 209 citations
Culture, Islamic Religiosity, Islamic Economics +11
Brand equity in higher education
Maha Mourad, Christine Ennew, Wael Kortam · Marketing Intelligence & Planning · 2011 · 199 citations
Customer Satisfaction, Brand Strategy, Consumer Research +17
Understanding the new bases for global market segmentation
Salah S. Hassan, Stephen H. Craft, Wael Kortam · Journal of Consumer Marketing · 2003 · 94 citations
International Marketing, Global Market Segmentation, Brand Strategy +22
How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity
Ahmed Eldegwy, Tamer H. Elsharnouby, Wael Kortam · International Journal of Educational Management · 2018 · 68 citations · Full text
Brand Strategy, Consumer Research, Education +23
The relationship between entrepreneurial orientation, marketing innovation and competitive marketing advantage of female entrepreneurs in Egypt
Sara Adam, Abeer A. Mahrous, Wael Kortam · International Journal of Technology Management and Sustainable Development · 2017 · 30 citations
Entrepreneurial Innovation, Entrepreneurial Phenomenon, Dynamic Capability View +14
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