Concepedia

Maha Mourad

MM

16

Publications

691

Citations

12

H-Index

2010

Active since

Affiliations

American University in Cairo(Current)

Cairo University

University of Nottingham

Maha Mourad is an author at American University in Cairo specializing in business, management, and higher education.

Top concepts

BusinessManagementHigher EducationMarketingEducationBrand AwarenessBrand ManagementBrandingBrand EquityBrand Strategy

Publications per year

2010–2021

16

Publications

16

Brand equity in higher education

Maha Mourad, Christine Ennew, Wael Kortam · Marketing Intelligence & Planning · 2011 · 199 citations

Customer Satisfaction, Brand Strategy, Consumer Research +17

Perception of green brand in an emerging innovative market

Maha Mourad, Yasser Serag Eldin Ahmed · European Journal of Innovation Management · 2012 · 180 citations

Customer Satisfaction, Green Marketing, Consumer Uncertainty +19

Brand equity in higher education: comparative analysis

Maha Mourad, Hakim Meshreki, Samer Sarofim · Studies in Higher Education · 2019 · 61 citations

Marketing, Culture, Personal Branding +12

Marketing for Higher Education in Developing Countries: emphases and omissions

Felix Maringe, Maha Mourad · Journal of Marketing for HIGHER EDUCATION · 2012 · 32 citations

International Marketing, Intercultural Marketing, Management +9

Quality assurance as a driver of information management strategy

Maha Mourad · Journal of Enterprise Information Management · 2017 · 27 citations

Total Quality Management, Engineering, Education +20

Rows per page

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