Concepedia
Statistics
Publications
6
Citations
199
H-Index
Active since
2018
Affiliations
California State University, Fresno(Current)
American University in Cairo
The University of Texas at El Paso
Samer Sarofim is an author at California State University, Fresno specializing in business, marketing, and consumer behavior.
Publications per year
2018–2022
Brand equity in higher education: comparative analysis
Maha Mourad, Hakim Meshreki, Samer Sarofim · Studies in Higher Education · 2019 · 64 citations
Business, Higher Education, Marketing +15
Religion's influence on the financial well‐being of consumers: A conceptual framework and research agenda
Samer Sarofim, Elizabeth A. Minton, Amabel Hunting et al. · Journal of Consumer Affairs · 2020 · 54 citations
Arts, Religion, Religious Studies +10
In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior
Samer Sarofim, Frank G. Cabano · Marketing Letters · 2018 · 34 citations
Business, Marketing, Religion +14
The effect of religiosity on customer's response to service failure: Belief‐in‐fate, forgiveness, and emotional wellbeing
Samer Sarofim, Ahmed Tolba, Morris Kalliny · Journal of Consumer Affairs · 2021 · 17 citations
Business, Social Psychology, Consumer Behavior +6
You’re getting warmer: examining a “warmth effect” as antecedent to cause-related purchase intentions for sport-themed CRM
Ron G. Christian, Samer Sarofim, Brian S. Gordon et al. · Journal of Consumer Marketing · 2022 · 16 citations
Business, Marketing, Marketing Management +17
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