Concepedia

Hakim Meshreki

HM

6

Publications

182

Citations

6

H-Index

2015

Active since

Affiliations

American University in Cairo(Current)

Hakim Meshreki is an author at American University in Cairo specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCultureEngineeringBrand EquityBrand AwarenessBrand ManagementBrand Development

Publications per year

2015–2021

6

Publications

6

Brand equity in higher education: comparative analysis

Maha Mourad, Hakim Meshreki, Samer Sarofim · Studies in Higher Education · 2019 · 61 citations

Marketing, Culture, Personal Branding +12

The integration of video games in family-life dynamics

Dina H. Bassiouni, Chris Hackley, Hakim Meshreki · Information Technology and People · 2019 · 54 citations

Video Game Development, Engineering, Online Gaming +30

Drivers of SMS advertising acceptance: a mixed-methods approach

Yousra Bakr, Ahmed Tolba, Hakim Meshreki · Journal of Research in Interactive Marketing · 2019 · 34 citations

Marketing, Customer Satisfaction, Mobile Marketing +15

Sustainable Development Goals in Strategy and Practice: Businesses in Colombia and Egypt

Ye Liu, Mahsa Samsami, Hakim Meshreki et al. · Sustainability · 2021 · 12 citations · Full text

Engineering, Development Economics, Economic Development +25

A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions

Hakim Meshreki, Christine Ennew, Maha Mourad · Journal of Product & Brand Management · 2018 · 11 citations

Consumer Uncertainty, Behavioral Decision Making, International Marketing +24

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