Concepedia
Statistics
Publications
11
Citations
396
H-Index
10
Active since
2009
Affiliations
American University in Cairo(Current)
Yeditepe University
George Washington University
University of Hassan II Casablanca
Ahmed Tolba is an author at American University in Cairo specializing in business, marketing management, and marketing.
Publications per year
2009–2022
What motivates social entrepreneurs to start social ventures?
Seham Ghalwash, Ahmed Tolba, Ayman Ismail · Social enterprise journal · 2017 · 132 citations
Business, Entrepreneurship, Sociology +8
Linking customer‐based brand equity with brand market performance: a managerial approach
Ahmed Tolba, Salah S. Hassan · Journal of Product & Brand Management · 2009 · 99 citations
Business, Marketing, Marketing Management +10
The Impact of Distribution Intensity on Brand Preference and Brand Loyalty
Ahmed Tolba · International Journal of Marketing Studies · 2011 · 35 citations · Full text
Business, Marketing, Marketing Management +14
Drivers of SMS advertising acceptance: a mixed-methods approach
Yousra Bakr, Ahmed Tolba, Hakim Meshreki · Journal of Research in Interactive Marketing · 2019 · 35 citations
Business, Marketing, Marketing Management +15
The effect of religiosity on customer's response to service failure: Belief‐in‐fate, forgiveness, and emotional wellbeing
Samer Sarofim, Ahmed Tolba, Morris Kalliny · Journal of Consumer Affairs · 2021 · 17 citations
Business, Social Psychology, Consumer Behavior +6
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