Concepedia

Salah S. Hassan

SS

23

Publications

2.1K

Citations

19

H-Index

1988

Active since

Affiliations

George Washington University(Current)

American University in Cairo

Cairo University

Towson University

Birmingham–Southern College

Salah S. Hassan is an author at George Washington University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessCustomer SatisfactionConsumer ResearchConsumer BehaviorInternational MarketingGlobal MarketingMarketing StrategyBrand Equity

Publications per year

1988–2024

23

Publications

23

Determinants of Market Competitiveness in an Environmentally Sustainable Tourism Industry

Salah S. Hassan · Journal of Travel Research · 2000 · 990 citations

Customer Satisfaction, Economics, Tourism Management +14

Customer and non‐customer perspectives for examining corporate reputation

Hamed M. Shamma, Salah S. Hassan · Journal of Product & Brand Management · 2009 · 136 citations

Customer Satisfaction, Corporate Reputation, Reputation Management +17

Linking customer‐based brand equity with brand market performance: a managerial approach

Ahmed Tolba, Salah S. Hassan · Journal of Product & Brand Management · 2009 · 99 citations

Customer Satisfaction, Brand Market Performance, Brand Strategy +19

Identification of Global Consumer Segments:

Salah S. Hassan, Lea Prevel Katsanis · Journal of International Consumer Marketing · 1991 · 98 citations

International Marketing, Global Market Segmentation, Consumer Study +17

Understanding the new bases for global market segmentation

Salah S. Hassan, Stephen H. Craft, Wael Kortam · Journal of Consumer Marketing · 2003 · 94 citations

International Marketing, Global Market Segmentation, Brand Strategy +22

Rows per page

1–5 of 23