Concepedia

Lea Prevel Katsanis

LP

14

Publications

896

Citations

12

H-Index

1991

Active since

Affiliations

Concordia University(Current)

University of Baltimore

George Washington University

Lea Prevel Katsanis is an author at Concordia University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBrand StrategyBrand ManagementBrand EquityBrand AwarenessBusiness StrategyConsumer Behavior

Publications per year

1991–2013

14

Publications

14

Understanding brand equity for successful brand extension

Dennis A. Pitta, Lea Prevel Katsanis · Journal of Consumer Marketing · 1995 · 401 citations

Marketing, Brand Equity, Media Marketing +13

A Model of Brand and Country Effects on Quality Dimensions

Mrugank V. Thakor, Lea Prevel Katsanis · Journal of International Consumer Marketing · 1997 · 129 citations

Customer Satisfaction, International Management, Brand Equity +15

Identification of Global Consumer Segments:

Salah S. Hassan, Lea Prevel Katsanis · Journal of International Consumer Marketing · 1991 · 98 citations

International Marketing, Global Market Segmentation, Consumer Study +17

Do Unmentionable Products Still Exist?

Lea Prevel Katsanis · Journal of Product & Brand Management · 1994 · 42 citations

Do Unmentionable Products, Food Packaging, Consumer Uncertainty +28

Redefining new product development teams: learning to actualize consumer contributions

Dennis A. Pitta, Frank J. Franzak, Lea Prevel Katsanis · Journal of Product & Brand Management · 1996 · 37 citations

Digital Marketing, Project Management, Consumer Research +21

Rows per page

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