Mrugank V. Thakor - Concepedia

Author

Mrugank V. Thakor

Concordia University ORCID

Also Known As

M THAKOR, M. V. Thakor, Mrugank Thakor, Mrugank V. Thakor, Mrugank V. Thakor

Publications

1.6K

Citations

H-Index

Concepts

All Affiliations

Concordia University Drexel University University of Regina

About

Mrugank V. Thakor is an author at Concordia University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	1.2K
2	Business	7	7	1.1K
3	Health Sciences	1	1	45
4	Communication	1	1	45
5	Culture	1	1	18

Mrugank V. Thakor

Publications

1.4K

Citations

H-Index

Page 1

	Year	Citations
Brand origin: conceptualization and review Mrugank V. Thakor Journal of Consumer Marketing International MarketingBrand StrategyConsumer ResearchBrand LoyaltyBrand Image	1996	365
Effect of perceived brand origin associations on consumer perceptions of quality Mrugank V. Thakor, Anne M. Lavack Journal of Product & Brand Management Consumer UncertaintyInternational MarketingProduct Quality EvaluationsConsumer ResearchBrand Strategy	2003	289
Motivating salesperson customer orientation: insights from the job characteristics model Mrugank V. Thakor, Ashwin W. Joshi Journal of Business Research Customer ExperienceCustomer SatisfactionEmployee AttitudeSales ManagementManagement	2004	159
A Model of Brand and Country Effects on Quality Dimensions Mrugank V. Thakor, Lea Prevel Katsanis Journal of International Consumer Marketing Customer SatisfactionInternational ManagementBrand EquityInternational BusinessInternational Marketing	1997	129
The Effect of Delay Type and Service Stage on Consumers' Reactions to Waiting Michael K. Hui, Mrugank V. Thakor, Ravi Gill Journal of Consumer Research	1998	123
Music-brand congruency in highand low-cognition radio advertising Anne M. Lavack, Mrugank V. Thakor, Ingrid G Bottausci International Journal of Advertising	2008	91
Effects of service setting and other consumers’ age on the service perceptions of young consumers Mrugank V. Thakor, Rajneesh Suri, Khaled J. Saleh Journal of Retailing Customer ExperienceCustomer SatisfactionConsumer Decision MakingService QualityService Perceptions	2008	85
Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting Mrugank V. Thakor, Barney G. Pacheco The Journal of Marketing Theory and Practice	1997	47
Development of a scale to measure skepticism of social advertising among adolescents Mrugank V. Thakor, Karine Goneau-Lessard Journal of Business Research Social MediaAdvertisingManagementConsumer ResearchSocial Marketing	2009	45
Hotlists and Web browsing behavior—an empirical investigation Mrugank V. Thakor, Wendy Borsuk, Maria Kalamas Journal of Business Research Information RetrievalData ScienceDigital MarketingWeb PerformanceManagement	2002	43

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