Concepedia

Mrugank V. Thakor

MV

12

Publications

1.4K

Citations

12

H-Index

1996

Active since

Affiliations

Concordia University(Current)

Drexel University

University of Regina

Mrugank V. Thakor is an author at Concordia University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionBrand EquityBrand AwarenessBrand ManagementInternational Marketing

Publications per year

1996–2013

12

Publications

12

Brand origin: conceptualization and review

Mrugank V. Thakor · Journal of Consumer Marketing · 1996 · 365 citations

International Marketing, Brand Strategy, Consumer Research +19

Effect of perceived brand origin associations on consumer perceptions of quality

Mrugank V. Thakor, Anne M. Lavack · Journal of Product & Brand Management · 2003 · 289 citations

Consumer Uncertainty, International Marketing, Product Quality Evaluations +18

Motivating salesperson customer orientation: insights from the job characteristics model

Mrugank V. Thakor, Ashwin W. Joshi · Journal of Business Research · 2004 · 159 citations

Customer Experience, Customer Satisfaction, Employee Attitude +11

A Model of Brand and Country Effects on Quality Dimensions

Mrugank V. Thakor, Lea Prevel Katsanis · Journal of International Consumer Marketing · 1997 · 129 citations

Customer Satisfaction, International Management, Brand Equity +15

The Effect of Delay Type and Service Stage on Consumers' Reactions to Waiting

Michael K. Hui, Mrugank V. Thakor, Ravi Gill · Journal of Consumer Research · 1998 · 123 citations

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