Concepedia
Statistics
Publications
35
Citations
2.3K
H-Index
23
Active since
1993
Affiliations
University of Regina(Current)
Middlebury Institute of International Studies at Monterey
Concordia University
University of Winnipeg
UiT The Arctic University of Norway
Anne M. Lavack is an author at University of Regina specializing in marketing, management, and consumer research.
Top concepts
MarketingConsumer ResearchManagementConsumer BehaviorAdvertisingPublic HealthHealth PromotionTobacco ControlSocial MarketingMarketing Communication
Publications per year
1993–2013
Impulse buying: the role of affect, social influence, and subjective wellbeing
David H. Silvera, Anne M. Lavack, Fredric Kropp · Journal of Consumer Marketing · 2008 · 329 citations
Behavioral Decision Making, Consumer Motivation, Consumer Study +25
Effect of perceived brand origin associations on consumer perceptions of quality
Mrugank V. Thakor, Anne M. Lavack · Journal of Product & Brand Management · 2003 · 289 citations
Consumer Uncertainty, International Marketing, Product Quality Evaluations +18
Consumer evaluation of vertical brand extensions and core brands
Chung K. Kim, Anne M. Lavack, Margo J Smith · Journal of Business Research · 2001 · 192 citations
Marketing, Management, Brand Strategy +5
Tobacco point-of-purchase promotion: examining tobacco industry documents
Anne M. Lavack, Graham Toth · Tobacco Control · 2006 · 138 citations · Full text
Tobacco Cessation, Consumer Research, Social Marketing +17
Values and collective self‐esteem as predictors of consumer susceptibility to interpersonal influence among university students
Fredric Kropp, Anne M. Lavack, David H. Silvera · International Marketing Review · 2005 · 131 citations
Social Psychology, Consumer Research, Self-assessment +22
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