Concepedia

Margo J Smith

MJ

Statistics

Publications

1

Citations

192

H-Index

1

Active since

2001

Affiliations

University of Winnipeg(Current)

Margo J Smith is an author at University of Winnipeg specializing in brand strategy, business, and brand equity.

Top concepts

Publications per year

2001–2001

1

Publications

1

Consumer evaluation of vertical brand extensions and core brands

Chung K. Kim, Anne M. Lavack, Margo J Smith · Journal of Business Research · 2001 · 192 citations

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