Concepedia

Dennis A. Pitta

DA

38

Publications

2.4K

Citations

25

H-Index

1991

Active since

Affiliations

University of Baltimore(Current)

Virginia Commonwealth University

Concordia University

Loyola Marymount University

Pontificia Universidad Católica de Chile

Dennis A. Pitta is an author at University of Baltimore specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchMarketing InsightsBusiness StrategyMarketing StrategyMarketing ManagementInteractive MarketingBrand Strategy

Publications per year

1991–2014

38

Publications

38

Understanding brand equity for successful brand extension

Dennis A. Pitta, Lea Prevel Katsanis · Journal of Consumer Marketing · 1995 · 401 citations

Marketing, Brand Equity, Media Marketing +13

Online consumer communities and their value to new product developers

Dennis A. Pitta, Danielle Fowler · Journal of Product & Brand Management · 2005 · 200 citations · Full text

Digital Marketing, Consumer Research, Communication +23

The quest for the fortune at the bottom of the pyramid: potential and challenges

Dennis A. Pitta, Rodrigo Guesalaga, Pablo Marshall · Journal of Consumer Marketing · 2008 · 196 citations

Bop Segment, Management, Business +13

Social media's emerging importance in market research

Anthony Patino, Dennis A. Pitta, Ralph L. Quinones · Journal of Consumer Marketing · 2012 · 181 citations

Social Media, Advertising, Social Medium Monitoring +11

Internet community forums: an untapped resource for consumer marketers

Dennis A. Pitta, Danielle Fowler · Journal of Consumer Marketing · 2005 · 157 citations · Full text

Rows per page

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