Concepedia

Anthony Patino

AP

10

Publications

419

Citations

10

H-Index

2010

Active since

Affiliations

Loyola Marymount University(Current)

University of Baltimore

University of San Francisco

Temple University

Anthony Patino is an author at Loyola Marymount University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchArtsMedia MarketingBusinessAdvertisingSocial MediaCommunicationSocial Marketing

Publications per year

2010–2014

10

Publications

10

Social media's emerging importance in market research

Anthony Patino, Dennis A. Pitta, Ralph L. Quinones · Journal of Consumer Marketing · 2012 · 181 citations

Social Media, Advertising, Social Medium Monitoring +11

Customers' relational models as determinants of customer engagement value

Velitchka D. Kaltcheva, Anthony Patino, Michael V. Laric et al. · Journal of Product & Brand Management · 2014 · 58 citations

Customer Satisfaction, Consumer Research, Consumer Engagement +18

The emergence of marketing in Millennial new ventures

David Lingelbach, Anthony Patino, Dennis A. Pitta · Journal of Consumer Marketing · 2012 · 40 citations · Full text

Digital Marketing, Brand Strategy, Entrepreneurship +22

The Appeal of Reality Television for Teen and Pre-Teen Audiences

Anthony Patino, Velitchka D. Kaltcheva, M. F. Smith · Journal of Advertising Research · 2011 · 25 citations

Digital Marketing, Emerging Media, Reality Program +26

The Regulation of Dietary Supplements Within the United States: Flawed Attempts at Mending a Defective Consumer Safety Mechanism

Ralph L. Quinones, Robert D. Winsor, Anthony Patino et al. · Journal of Consumer Affairs · 2013 · 23 citations

Dietary Supplements, Nutrition, Dietary Exposure +16

Rows per page

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