My Bui

Modeling regret effects on consumer post‐purchase decisions

My Bui, Anjala S. Krishen, Kenneth Bates · European Journal of Marketing · 2011 · 145 citations

Business, Marketing, Marketing Management +16

Healthy brands: establishing brand credibility, commitment and connection among consumers

Elyria Kemp, My Bui · Journal of Consumer Marketing · 2011 · 90 citations

Business, Marketing, Marketing Management +9

The role of advertising in consumer emotion management

Elyria Kemp, My Bui, Sindy Chapa · International Journal of Advertising · 2012 · 90 citations

Business, Marketing, Marketing Management +9

When food is more than nutrition: Understanding emotional eating and overconsumption

Elyria Kemp, My Bui, Sonya A. Grier · Journal of Consumer Behaviour · 2013 · 82 citations

Social Sciences, Nutrition, Psychology +13

That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption

Andrea Heintz Tangari, My Bui, Kelly L. Haws et al. · Journal of Marketing · 2018 · 73 citations · Full text

Agriculture, Health Behavior, Nutrition +17