Concepedia

Anjala S. Krishen

AS

80

Publications

6.4K

Citations

32

H-Index

2006

Active since

Affiliations

University of Nevada, Las Vegas(Current)

California State University, Dominguez Hills

Loyola Marymount University

Embry–Riddle Aeronautical University

Nova Southeastern University

Anjala S. Krishen is an author at University of Nevada, Las Vegas specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCommunicationConsumer BehaviorInteractive MarketingCustomer SatisfactionArtsSocial Sciences

Publications per year

2006–2024

80

Publications

80

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes et al. · International Journal of Information Management · 2020 · 2.3K citations · Full text

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 773 citations · Full text

Entertainment Marketing, Digital Marketing, Initial Hype +23

Signaling green! firm ESG signals in an interconnected environment that promote brand valuation

Michael T. Lee, Robyn L. Raschke, Anjala S. Krishen · Journal of Business Research · 2021 · 327 citations

Marketing, Green Marketing, Digital Marketing +13

A broad overview of interactive digital marketing: A bibliometric network analysis

Anjala S. Krishen, Yogesh K. Dwivedi, N. Bindu et al. · Journal of Business Research · 2021 · 263 citations · Full text

Interactive Digital Marketing, Broad Overview, Content Marketing +11

When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective

Anjala S. Krishen · Journal of Business Research · 2019 · 205 citations

Consumer-driven Product Development, Customer Satisfaction, Customer Review +10

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