Concepedia

Kelly L. Haws

KL

56

Publications

4.3K

Citations

29

H-Index

2006

Active since

Affiliations

Vanderbilt University(Current)

Texas A&M University

University of South Carolina

The Ohio State University

Kelly L. Haws is an author at Vanderbilt University specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorBehavioral ScienceBehavioral Decision MakingFood ChoicePublic HealthBehavioral EconomicsConsumer Decision Making

Publications per year

2006–2022

56

Publications

56

Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products

Kelly L. Haws, Karen Page Winterich, Rebecca Walker Naylor · Journal of Consumer Psychology · 2013 · 949 citations

An Assessment of Chronic Regulatory Focus Measures

Kelly L. Haws, Utpal M. Dholakia, William O. Bearden · Journal of Marketing Research · 2010 · 348 citations

Prior Consumer Research, Behavioral Decision Making, Consumer Study +17

Traveling with Companions: The Social Customer Journey

Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws et al. · Journal of Marketing · 2020 · 267 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +21

Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption

Karen Page Winterich, Kelly L. Haws · Journal of Consumer Research · 2011 · 230 citations

The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process

Lauren Block, Punam Anand Keller, Beth Vallen et al. · Journal of Public Policy & Marketing · 2016 · 217 citations

Food Loss, Behavioral Decision Making, Food Waste +26

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