Concepedia

Michael V. Laric

MV

9

Publications

316

Citations

9

H-Index

1979

Active since

Affiliations

University of Baltimore(Current)

University of Miami

Miami University

Michael V. Laric is an author at University of Baltimore specializing in business, marketing, and consumer research.

Top concepts

BusinessMarketingConsumer ResearchManagementPublic PolicyConsumer BehaviorEconomicsPolicy AnalysisBrand ManagementBusiness Strategy

Publications per year

1979–2014

9

Publications

9

Value chains in health care

Dennis A. Pitta, Michael V. Laric · Journal of Consumer Marketing · 2004 · 62 citations

Healthcare Logistics, Services Management, Value Theory +21

Customers' relational models as determinants of customer engagement value

Velitchka D. Kaltcheva, Anthony Patino, Michael V. Laric et al. · Journal of Product & Brand Management · 2014 · 58 citations

Customer Satisfaction, Consumer Research, Consumer Engagement +18

From best practice to best fit: understanding and navigating wicked problems in international development

Ben Ramalingam, Michael V. Laric, J Primrose · 2014 · 53 citations

International Management, Culture, Public Policy +7

Consumer (Mis)Perceptions and usage of Third Party Certification Marks, 1972 and 1980: Did Public Policy have an Impact?

Michael V. Laric, Dan Sarel · Journal of Marketing · 1981 · 45 citations

Consumer Uncertainty, Certification Marks, Consumer Study +17

A framework for strategic industrial pricing

Subhash C. Jain, Michael V. Laric · Industrial Marketing Management · 1979 · 28 citations

Strategic Industrial Pricing, Economics, Business +6

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