Journal of Consumer Marketing · 2004 · 62 citations · 16 references
Healthcare LogisticsServices ManagementValue TheorySupply Chain ConceptHealth Supply ChainPrimary CareHealth Care ProcessPharmaceutical Supply ChainHealthcare MarketingValue NetworkSupply ChainPublic HealthHealth Services ResearchValue CreationHealth PolicySupply Chain ManagementValue Co-creationHealthcare ValueMarketingValue ChainsHealthcare Supply Chain ManagementHealth EconomicsBusinessValue Chain
The supply‑chain concept in marketing highlights inter‑firm relationships that create products for consumers, and the value‑chain extends this view by explicating the value added at each stage, ultimately aiming to satisfy consumers through a system comprising a value‑delivery network and the consumer. The paper investigates various value approaches critical to the functioning of the value chain. The authors delineate three core elements of the value chain, trace their application to services, focus on the health‑care delivery system, and describe the health‑care value network while examining key success factors. The study concludes with several key implications for health‑care marketers.
The supply chain concept aided marketing by highlighting relationships that form a network of firms creating products for consumers. It helped change the focus from individual transactions to a more comprehensive view of the entire system. The value chain concept in marketing extends the supply chain view in an important way: it explicates the value that is created at each stage of the chain. For marketers, it is a vital tool in satisfying consumers – the final part of the value chain. This value chain can be viewed as having two components: the value delivery system and the consumer. This paper explores several approaches to value that are important in the functioning of the value chain. It then delineates three main elements of the value chain and traces them as they apply to services. It then focuses on one of the more complex services, the health care delivery system. It goes on to describe the health care value network and examine the critical factors that affect the success of the health care process. Finally, it delineates several important implications for health care marketers.
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