Concepedia
Statistics
Publications
17
Citations
1.8K
H-Index
16
Active since
2002
Affiliations
Loyola Marymount University(Current)
University of Miami
University of Baltimore
University of Florida
College of Business Administration
Velitchka D. Kaltcheva is an author at Loyola Marymount University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionInteractive MarketingArtsCommunicationMedia Marketing
Publications per year
2002–2021
When Should a Retailer Create an Exciting Store Environment?
Velitchka D. Kaltcheva, Barton A. Weitz · Journal of Marketing · 2005 · 511 citations
Customer Experience, Customer Satisfaction, Behavioral Decision Making +24
Velitchka D. Kaltcheva, Barton A. Weitz · Journal of Marketing · 2006 · 324 citations
A mixed-method approach to examining brand-consumer interactions driven by social media
Andrew J. Rohm, Velitchka D. Kaltcheva, George R. Milne · Journal of Research in Interactive Marketing · 2013 · 232 citations
Digital Marketing, Consumer Research, Brand Strategy +24
Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion
Mitchell Hamilton, Velitchka D. Kaltcheva, Andrew J. Rohm · Journal of Interactive Marketing · 2016 · 193 citations
Self-Disclosure on the Web: the Impact of Privacy Policy, Reward, and Company Reputation
Eduardo B. Andrade, Velitchka D. Kaltcheva, Barton A. Weitz · ACR North American Advances · 2002 · 192 citations
Privacy Management, Social Media, Engineering +15
1–5 of 17