Concepedia

Mitchell Hamilton

MH

5

Publications

353

Citations

5

H-Index

2016

Active since

Affiliations

Loyola Marymount University(Current)

Mitchell Hamilton is an author at Loyola Marymount University specializing in consumer research, interactive marketing, and communication.

Top concepts

Consumer ResearchMarketingManagementAdvertisingCommunicationInteractive MarketingMarketing CommunicationBusinessBrand AwarenessBrand Management

Publications per year

2016–2019

5

Publications

5

Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

Mitchell Hamilton, Velitchka D. Kaltcheva, Andrew J. Rohm · Journal of Interactive Marketing · 2016 · 193 citations

Impact of message design on banner advertising involvement and effectiveness: An empirical investigation

Aidin Namin, Mitchell Hamilton, Andrew J. Rohm · Journal of Marketing Communications · 2017 · 53 citations

Customer Satisfaction, Message Design, Targeted Advertising +17

Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions

Mitchell Hamilton, Velitchka D. Kaltcheva, Andrew J. Rohm · Journal of Consumer Marketing · 2016 · 48 citations

Participants ’ Motivations, Digital Marketing, Consumer Motivation +25

Dine-in or take-out: Modeling millennials’ cooking motivation and choice

Aidin Namin, Brian T. Ratchford, Julian K. Saint Clair et al. · Journal of Retailing and Consumer Services · 2019 · 42 citations

Food Choice, Behavioral Decision Making, Consumer Research +3

I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching

Omar P. Woodham, Mitchell Hamilton, Roland L. Leak · The Journal of Marketing Theory and Practice · 2017 · 17 citations

Customer Satisfaction, Consumer Study, Consumer Research +20

Rows per page

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