Omar P. Woodham

Publications

Citations

H-Index

2015

Active since

Affiliations

North Carolina Agricultural and Technical State University(Current)

Omar P. Woodham is an author at North Carolina Agricultural and Technical State University specializing in brand development, brand equity, and brand management.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research

Publications per year

2015–2017

Publications

Speaking candidly: how managers’ political stances affect consumers’ brand attitudes

Roland L. Leak, Omar P. Woodham, Kimberly R. McNeil · Journal of Product & Brand Management · 2015 · 24 citations

Consumer Uncertainty, Ideological Beliefs, Brand Strategy +21

I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching

Omar P. Woodham, Mitchell Hamilton, Roland L. Leak · The Journal of Marketing Theory and Practice · 2017 · 17 citations

Customer Satisfaction, Consumer Study, Consumer Research +20

Testing the Effectiveness of a Marketing Simulation to Improve Course Performance

Omar P. Woodham · Marketing Education Review · 2017 · 14 citations

Rows per page

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