Kimberly R. McNeil

Statistics

Publications

Citations

199

H-Index

Active since

1994

Affiliations

North Carolina Agricultural and Technical State University(Current)

Kimberly R. McNeil is an author at North Carolina Agricultural and Technical State University specializing in marketing, marketing management, and business.

Publications per year

1994–2021

Publications

Staying in the spa marketing game: Trends, challenges, strategies and techniques

Kimberly R. McNeil, Edna J. Ragins · Journal Of Vacation Marketing · 2005 · 58 citations

Management, Health Promotion, Marketing +12

Attentional modulation of visual processes in motion perception.

Lew B. Stelmach, Chris M. Herdman, Kimberly R. McNeil · Journal of Experimental Psychology Human Perception & Performance · 1994 · 56 citations

Medicine, Neuroscience, Vision Science +16

Overcoming the “recency trap” in customer relationship management

Scott A. Neslin, Gail Ayala Taylor, Kimberly D. Grantham et al. · Journal of the Academy of Marketing Science · 2012 · 50 citations

Business, Marketing, Marketing Management +14

Speaking candidly: how managers’ political stances affect consumers’ brand attitudes

Roland L. Leak, Omar P. Woodham, Kimberly R. McNeil · Journal of Product & Brand Management · 2015 · 25 citations

Business, Marketing, Marketing Management +8

Does history really matter: Investigating historical branded executions' effects on contemporary consumer attitudes

Roland L. Leak, Kimberly R. McNeil, David Crockett · Journal of Consumer Affairs · 2021 · 10 citations

Business, Marketing, Marketing Management +15

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