Overcoming the “recency trap” in customer relationship management - Concepedia

Concepedia

Publication | Closed Access

Overcoming the “recency trap” in customer relationship management

48

Citations

32

References

2012

Year

Scott A. Neslin, Gail Ayala Taylor, Kimberly D. Grantham, Kimberly R. McNeil

Journal of the Academy of Marketing Science

Customer ExperienceRelationship MarketingCustomer SatisfactionManagementBusiness StrategyCustomer Relationship ManagementMarketing

References

	Year	Citations

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