Concepedia

Recency Segmentation

Recency Segmentation is a customer segmentation method that classifies individuals based on the temporal proximity of their most recent engagement or transaction, distinguishing it from other behavioral segmentation techniques by prioritizing timing over frequency or monetary value.

18

Publications

731

Citations

60

Authors

34

Institutions

Publications per year

2017–2026

11

Parents

Publications

18

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

Roland T. Rust, Peter C. Verhoef · Marketing Science · 2005 · 185 citations · Full text

, , +17

Customer profiling, segmentation, and sales prediction using AI in direct marketing

Mahmoud SalahEldin Kasem, Mohamed A. Hamada, Islam Taj-Eddin · Neural Computing and Applications · 2023 · 117 citations · Full text

, , +16

Customer Segmentation and Strategy Development Based on User Behavior Analysis, RFM Model and Data Mining Techniques: A Case Study

Mohammadreza Tavakoli, Mohammadreza Molavi, Vahid Masoumi et al. · 2018 · 55 citations

, , +14

Overcoming the “recency trap” in customer relationship management

Scott A. Neslin, Gail Ayala Taylor, Kimberly D. Grantham et al. · Journal of the Academy of Marketing Science · 2012 · 50 citations

, , +14

Customer Segmentation Based on RFM Model Using K-Means, K-Medoids, and DBSCAN Methods

Rahma Wati Sembiring Brahmana, Fahd Agodzo Mohammed, Kankamol Chairuang · Lontar Komputer Jurnal Ilmiah Teknologi Informasi · 2020 · 48 citations · Full text

, , +13

1–5 of 18

Authors

60

  1. MS
    Mahmoud SalahEldin Kasem

    Assiut University, Egypt

    2 publications · 129 citations

    2

    h-index

  2. IT
    Islam Taj-Eddin

    Assiut University, Egypt

    2 publications · 129 citations

    2

    h-index

  3. MA
    Mohamed A. Hamada

    Kafrelsheikh University, Egypt

    2 publications · 129 citations

    2

    h-index

  4. EH
    Enrique Herrera‐Viedma

    Universidad de Granada, Spain

    1 publications · 11 citations

    1

    h-index

  5. SA
    Scott A. Neslin

    Dartmouth College, United States

    1 publications · 50 citations

    1

    h-index

1–5 of 60

Institutions

34

  1. Taibah University

    Medina, Saudi Arabia

    1 h-index

    4 publications

    176 citations

  2. University of Münster

    Münster, Germany

    1 h-index

    1 publications

    29 citations

  3. University of Maryland, College Park

    College Park, United States

    1 h-index

    1 publications

    185 citations

  4. Universidad de Granada

    Granada, Spain

    1 h-index

    2 publications

    22 citations

  5. Tarbiat Modares University

    Tehran, Iran

    1 h-index

    1 publications

    10 citations

  6. North Carolina Agricultural and Technical State University

    Greensboro, United States

    1 h-index

    1 publications

    50 citations

  7. UniNettuno University

    Rome, Italy

    1 h-index

    3 publications

    96 citations

  8. Assiut University

    Asyut, Egypt

    1 h-index

    2 publications

    234 citations

1–8 of 34

Venues

  1. Journal of Enterprise Information Management

    1 publications · 32 citations

    1

    h-index

  2. 1

    h-index

  3. 1

    h-index

  4. Sensors

    1 publications · 27 citations

    1

    h-index

  5. Marketing Science

    1 publications · 185 citations

    1

    h-index

1–5