Gail Ayala Taylor

The current and future sales impact of a retail frequency reward program

Gail Ayala Taylor, Scott A. Neslin · Journal of Retailing · 2005 · 263 citations

Customer Satisfaction, Management, Business +10

Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation

Kusum L. Ailawadi, Scott A. Neslin, Y. Jackie Luan et al. · International Journal of Research in Marketing · 2013 · 212 citations

Customer Satisfaction, Online Customer Behavior, Consumer Study +10

Advertising and recruitment: Marketing to minorities

Lesley A. Perkins, Kecia M. Thomas, Gail Ayala Taylor · Psychology and Marketing · 2000 · 132 citations

Ethnicity, Targeted Advertising, Racial Prejudice +22

Coupon response in services

Gail Ayala Taylor · Journal of Retailing · 2001 · 63 citations

Customer Satisfaction, Coupon Response, Service Assurance +3

Overcoming the “recency trap” in customer relationship management

Scott A. Neslin, Gail Ayala Taylor, Kimberly D. Grantham et al. · Journal of the Academy of Marketing Science · 2012 · 48 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +4