Gail Ayala Taylor - Concepedia

Author

Gail Ayala Taylor

Dartmouth College

Also Known As

G Taylor, G.A. Taylor, Gail A. Taylor, Gail Ayala Taylor, Gail Taylor

Publications

841

Citations

H-Index

Concepts

All Affiliations

Dartmouth College Northwestern University University of Georgia

About

Gail Ayala Taylor is an author at Dartmouth College specializing in marketing, management, and customer satisfaction.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	705
2	Business	5	5	588
3	Engineering	2	2	55
4	Education	1	1	132
5	Social Sciences	1	1	43

Gail Ayala Taylor

Publications

823

Citations

H-Index

Page 1

	Year	Citations
The current and future sales impact of a retail frequency reward program Gail Ayala Taylor, Scott A. Neslin Journal of Retailing Customer SatisfactionManagementBusinessConsumer ResearchSale Research	2005	263
Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation Kusum L. Ailawadi, Scott A. Neslin, Y. Jackie Luan, International Journal of Research in Marketing Customer SatisfactionOnline Customer BehaviorConsumer StudyManagementConsumer Research	2013	212
Advertising and recruitment: Marketing to minorities Lesley A. Perkins, Kecia M. Thomas, Gail Ayala Taylor Psychology and Marketing EthnicityTargeted AdvertisingRacial PrejudiceConsumer ResearchEducation	2000	132
Coupon response in services Gail Ayala Taylor Journal of Retailing Customer SatisfactionCoupon ResponseService AssuranceBusinessService Design	2001	63
Overcoming the “recency trap” in customer relationship management Scott A. Neslin, Gail Ayala Taylor, Kimberly D. Grantham, Journal of the Academy of Marketing Science Customer ExperienceRelationship MarketingCustomer SatisfactionManagementBusiness Strategy	2012	48
Memory-Influenced Biases in Gymnastic Judging Occur across Different Prior Processing Conditions Diane M. Ste‐Marie, Sheri M. Valiquette, Gail Ayala Taylor Research Quarterly for Exercise and Sport EngineeringEvaluative JudgmentslevelsCognitionCommunicationAttention	2001	43
Coupon promotions in quick-service restaurants: preaching to the converted? Gail Ayala Taylor Cornell Hotel and Restaurant Administration Quarterly Customer SatisfactionCoupon PromotionsPast CustomersPromotion PeriodSales Management	2002	40
Wide area power quality - decision processes and options for sensitive users Gail Ayala Taylor 14th International Conference and Exhibition on Electricity Distribution (CIRED 1997 - Distributing Power for the Millennium) EngineeringEnergy EfficiencyPower Optimization (Eda)Power Quality SurveyPower Electronics	1997	12
Brand personality perception - regional or country specific Priscilla Chan, John Saunders, Gail Ayala Taylor, Aston Publications Explorer (Aston University) MarketingBrand PerceptionCultureBrand PersonalityPersonal Branding	2003	10

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