Y. Jackie Luan - Concepedia

Author

Y. Jackie Luan

Also Known As

<p>Yujie Luan, Junde Han</p>, Y. Jackie Luan, Yujie Luan

Publications

376

Citations

H-Index

Concepts

All Affiliations

Y. Jackie Luan is an author at Dartmouth College specializing in business, consumer behavior, and management.

#	Concept	H-Index	Publications	Citations
1	Business	2	2	356
2	Management	2	2	356
3	Marketing	2	2	356
4	Advertising Effectiveness	1	1	144
5	Brand Strategy	1	1	144

Y. Jackie Luan

Publications

374

Citations

H-Index

Page 1

	Year	Citations
Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation Kusum L. Ailawadi, Scott A. Neslin, Y. Jackie Luan, International Journal of Research in Marketing Customer SatisfactionOnline Customer BehaviorConsumer StudyManagementConsumer Research	2013	212
Forecasting Marketing-Mix Responsiveness for New Products Y. Jackie Luan, K. Sudhir Journal of Marketing Research Marketing AnalyticsEntertainment MarketingConsumer UncertaintyConsumer ResearchBrand Strategy	2010	144
The Development and Impact of Consumer Word of Mouth in New Product Diffusion Y. Jackie Luan, Scott Neslin SSRN Electronic Journal	2009	18

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