Concepedia

Y. Jackie Luan

YJ

3

Publications

374

Citations

3

H-Index

2009

Active since

Affiliations

Dartmouth College(Current)

Y. Jackie Luan is an author at Dartmouth College specializing in business, consumer behavior, and management.

Top concepts

Publications per year

2009–2013

3

Publications

3

Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation

Kusum L. Ailawadi, Scott A. Neslin, Y. Jackie Luan et al. · International Journal of Research in Marketing · 2013 · 212 citations

, , +10

Forecasting Marketing-Mix Responsiveness for New Products

Y. Jackie Luan, K. Sudhir · Journal of Marketing Research · 2010 · 144 citations

, , +19

The Development and Impact of Consumer Word of Mouth in New Product Diffusion

Y. Jackie Luan, Scott Neslin · SSRN Electronic Journal · 2009 · 18 citations · Full text

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