Paul D. Berger

Customer lifetime value: Marketing models and applications

Paul D. Berger, Nada Nasr · Journal of Interactive Marketing · 1998 · 983 citations

Business, Marketing, Marketing Management +14

How many suppliers are best? A decision-analysis approach

Paul D. Berger, Arthur Gerstenfeld, Amy Z. Zeng · Omega · 2003 · 284 citations

Management, Operations Management, Supply Chain Management +14

Marketing Actions and the Value of Customer Assets

Paul D. Berger, Ruth N. Bolton, Douglas Bowman et al. · Journal of Service Research · 2002 · 259 citations

Business, Marketing, Marketing Management +14

Optimal Price and Protection Period Decisions for a Product Under Warranty

Theodore S. Glickman, Paul D. Berger · Management Science · 1976 · 196 citations

Management, Operations Management, Pricing Strategy +12

Modelling Cooperative Advertising Decisions in Franchising

Rajiv P. Dant, Paul D. Berger · Journal of the Operational Research Society · 1996 · 185 citations

Business, Marketing, Marketing Management +9