Paul D. Berger

Customer lifetime value: Marketing models and applications

Paul D. Berger, Nada Nasr · Journal of Interactive Marketing · 1998 · 981 citations

How many suppliers are best? A decision-analysis approach

Paul D. Berger, Arthur Gerstenfeld, Amy Z. Zeng · Omega · 2003 · 283 citations

Supplier Relationship, Business, Logistics +6

Marketing Actions and the Value of Customer Assets

Paul D. Berger, Ruth N. Bolton, Douglas Bowman et al. · Journal of Service Research · 2002 · 257 citations · Full text

Customer Experience, Customer Satisfaction, Customer Assets +18

Optimal Price and Protection Period Decisions for a Product Under Warranty

Theodore S. Glickman, Paul D. Berger · Management Science · 1976 · 193 citations

Engineering, Industrial Engineering, Decision Variables +22

Modelling Cooperative Advertising Decisions in Franchising

Rajiv P. Dant, Paul D. Berger · Journal of the Operational Research Society · 1996 · 183 citations