Concepedia

Bruce G. S. Hardie

BG

Statistics

Publications

42

Citations

4.7K

H-Index

28

Active since

1993

Affiliations

London Business School(Current)

University of Pennsylvania

Columbia University

Huntsman (United States)

Bruce G. S. Hardie is an author at London Business School specializing in business, marketing, and forecasting.

Publications per year

1993–2018

42

Publications

42

Modeling Customer Lifetime Value

Dominique M. Hanssens, Bruce G. S. Hardie, Wiliam Kahn et al. · Journal of Service Research · 2006 · 724 citations

Business, Marketing, Marketing Management +16

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Peter S. Fader, Bruce G. S. Hardie, Ka Lok Lee · Journal of Marketing Research · 2005 · 582 citations

Business, Business Economics, Marketing +15

“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model

Peter S. Fader, Bruce G. S. Hardie, Ka Lok Lee · Marketing Science · 2005 · 460 citations

Business, Marketing, Marketing Management +12

Analytics for Customer Engagement

Tammo H.A. Bijmolt, Peter S. H. Leeflang, Frank E. Block et al. · Journal of Service Research · 2010 · 445 citations · Full text

Business, Marketing, Marketing Management +17

Modeling Consumer Choice among SKUs

Peter S. Fader, Bruce G. S. Hardie · Journal of Marketing Research · 1996 · 269 citations

Business, Economics, Marketing +12

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