Wiliam Kahn is an author at London Business School specializing in customer satisfaction, marketing strategy, and market segmentation.
Top concepts
BusinessMarketingManagementBusiness StrategyConsumer BehaviorConsumer ResearchBusiness AnalyticsCustomer RetentionMarketing InsightsMarketing Strategy
Publications per year
2006–2006
1
1
Modeling Customer Lifetime Value
Dominique M. Hanssens, Bruce G. S. Hardie, Wiliam Kahn et al. · Journal of Service Research · 2006 · 712 citations
Marketing Analytics, Customer Satisfaction, Customer Profiling +19
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