Statistics
Publications
73
Citations
9.6K
H-Index
45
Active since
1977
Dominique M. Hanssens is an author at University of California, Los Angeles specializing in marketing, business, and marketing management.
Publications per year
1977–2022
73
73
Modeling Customer Lifetime Value
Dominique M. Hanssens, Bruce G. S. Hardie, Wiliam Kahn et al. · Journal of Service Research · 2006 · 724 citations
The Category-Demand Effects of Price Promotions
Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps et al. · Marketing Science · 2001 · 548 citations
The Persistence of Marketing Effects on Sales
Marnik G. Dekimpe, Dominique M. Hanssens · Marketing Science · 1995 · 463 citations · Full text
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