Concepedia

Julián Villanueva

JV

Statistics

Publications

7

Citations

1K

H-Index

7

Active since

2007

Affiliations

IESE Business School(Current)

University of California, Los Angeles

Universidad de Navarra

Julián Villanueva is an author at IESE Business School specializing in business, marketing management, and strategic marketing.

Publications per year

2007–2022

7

Publications

7

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Julián Villanueva, Shijin Yoo, Dominique M. Hanssens · Journal of Marketing Research · 2008 · 558 citations

Business, Marketing, Marketing Management +10

Customer Equity: An Integral Part of Financial Reporting

Thorsten Wiesel, Bernd Skiera, Julián Villanueva · Journal of Marketing · 2008 · 167 citations

Business, Accountancy, Accounting +16

Customer Equity: Measurement, Management and Research Opportunities

Julián Villanueva, Dominique M. Hanssens · Foundations and Trends® in Marketing · 2007 · 141 citations · Full text

Management, Marketing Management, Strategic Management +17

The value of context-specific studies for marketing

Stefan Stremersch, Jorge González, Albert Valenti et al. · Journal of the Academy of Marketing Science · 2022 · 80 citations · Full text

Business, Marketing, Marketing Management +6

Customer relationship management in competitive environments: The positive implications of a short-term focus

Julián Villanueva, Pradeep Bhardwaj, Sridhar Balasubramanian et al. · Quantitative Marketing and Economics · 2007 · 43 citations

Business, Marketing, Marketing Management +10

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