Foundations and Trends® in Marketing

Experience Marketing: Concepts, Frameworks and Consumer Insights

Bernd H. Schmitt · 2011 · 419 citations · Full text

Business, Marketing, Marketing Management +17

Brand Attachment: Constructs, Consequences, and Causes

C. Whan Park, Deborah J. MacInnis, Joseph R. Priester · 2008 · 155 citations · Full text

Business, Marketing, Marketing Management +15

Customer Equity: Measurement, Management and Research Opportunities

Julián Villanueva, Dominique M. Hanssens · 2007 · 141 citations · Full text

Management, Marketing Management, Strategic Management +17

Product Assortment and Consumer Choice: An Interdisciplinary Review

Alexander Chernev · 2012 · 86 citations · Full text

Business, Marketing, Marketing Management +17

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design

Tammo H.A. Bijmolt · 2011 · 76 citations · Full text

Business, Marketing, Marketing Management +17