Concepedia

Alexander Chernev

AC

Statistics

Publications

28

Citations

3.7K

H-Index

23

Active since

2001

Affiliations

Kellogg's (Canada)(Current)

Northwestern University

Emory University

Northwestern University

Alexander Chernev is an author at Kellogg's (Canada) specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorConsumer ChoiceBehavioral Decision MakingBehavioral EconomicsEconomicsDecision Science

Publications per year

2001–2020

28

Publications

28

Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility

Alexander Chernev, Sean Blair · Journal of Consumer Research · 2015 · 636 citations

Socially Responsible Product, Consumer Research, Social Influence +22

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Alexander Chernev, Ryan Hamilton, David Gal · Journal of Marketing · 2011 · 366 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +23

Goal–Attribute Compatibility in Consumer Choice

Alexander Chernev · Journal of Consumer Psychology · 2004 · 295 citations

Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues

Alexander Chernev, David Gal · Journal of Marketing Research · 2010 · 247 citations

Behavioral Decision Making, Consumer Study, Categorization Effects +24

Goal–Attribute Compatibility in Consumer Choice

Alexander Chernev · Journal of Consumer Psychology · 2004 · 241 citations

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