Concepedia

Alexander Chernev

AC

Statistics

Publications

27

Citations

3.6K

H-Index

23

Active since

2001

Affiliations

Kellogg's (Canada)(Current)

Northwestern University

Emory University

Northwestern University

Alexander Chernev is an author at Kellogg's (Canada) specializing in consumer theory, business, and consumer behavior.

Publications per year

2001–2015

27

Publications

27

Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility

Alexander Chernev, Sean Blair · Journal of Consumer Research · 2015 · 651 citations

Social Sciences, Marketing, Social Psychology +10

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Alexander Chernev, Ryan Hamilton, David Gal · Journal of Marketing · 2011 · 373 citations

Business, Marketing, Marketing Management +9

Goal–Attribute Compatibility in Consumer Choice

Alexander Chernev · Journal of Consumer Psychology · 2004 · 298 citations

Business, Marketing, Marketing Management +14

Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues

Alexander Chernev, David Gal · Journal of Marketing Research · 2010 · 252 citations

Business, Behavioral Sciences, Psychology +17

Goal–Attribute Compatibility in Consumer Choice

Alexander Chernev · Journal of Consumer Psychology · 2004 · 241 citations

Business, Marketing, Marketing Management +14

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