David Gal

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha et al. · Journal of Marketing · 2020 · 297 citations · Full text

Business, Marketing, Marketing Management +14

Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues

Alexander Chernev, David Gal · Journal of Marketing Research · 2010 · 252 citations

Business, Behavioral Sciences, Psychology +17

Statistical Significance and the Dichotomization of Evidence

Blakeley B. McShane, David Gal · Journal of the American Statistical Association · 2017 · 170 citations

Natural Sciences, Biostatistics, Evidence-based Practice +16

From Compensatory Consumption to Adaptive Consumption: The Role of Self-Acceptance in Resolving Self-Deficits

Soo Kim, David Gal · Journal of Consumer Research · 2014 · 150 citations

Social Sciences, Psychology, Social Psychology +9

A psychological law of inertia and the illusion of loss aversion

David Gal · Judgment and Decision Making · 2006 · 141 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +12