Concepedia
Statistics
Publications
46
Citations
2.9K
H-Index
28
Active since
1978
Affiliations
University of Illinois Chicago(Current)
Kellogg's (Canada)
The University of Texas Southwestern Medical Center
North Shore University Hospital
Northwestern University
David Gal is an author at University of Illinois Chicago specializing in medicine, obstetrics, and management.
Top concepts
MedicineGynecologyMarketingManagementSocial SciencesOncologyPathologyCell BiologyConsumer ResearchBehavioral Science
Publications per year
1978–2022
Marketing Agility: The Concept, Antecedents, and a Research Agenda
Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha et al. · Journal of Marketing · 2020 · 269 citations · Full text
Marketing Analytics, Customer Satisfaction, Research Agenda +13
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
Alexander Chernev, David Gal · Journal of Marketing Research · 2010 · 247 citations
Behavioral Decision Making, Consumer Study, Categorization Effects +24
Statistical Significance and the Dichotomization of Evidence
Blakeley B. McShane, David Gal · Journal of the American Statistical Association · 2017 · 160 citations
From Compensatory Consumption to Adaptive Consumption: The Role of Self-Acceptance in Resolving Self-Deficits
Soo Kim, David Gal · Journal of Consumer Research · 2014 · 141 citations
Consumer Economics, Self-management, Behavioral Decision Making +20
A psychological law of inertia and the illusion of loss aversion
David Gal · Judgment and Decision Making · 2006 · 138 citations · Full text
Behavioural Psychology, Behavioral Decision Making, Loss Aversion +25
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