Concepedia

David Gal

DG

5

Publications

1.2K

Citations

5

H-Index

2010

Active since

Affiliations

Northwestern University(Current)

University of Illinois Chicago

David Gal is an author at Northwestern University specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorGenderFeminist TheoryGender IdentitySocial SciencesConsumer UncertaintyConsumer Decision Making

Publications per year

2010–2020

5

Publications

5

Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

Aaron R. Brough, James E. B. Wilkie, Jingjing Ma et al. · Journal of Consumer Research · 2016 · 671 citations

Macho Image, Ecofeminism, Green Marketing +22

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Alexander Chernev, Ryan Hamilton, David Gal · Journal of Marketing · 2011 · 366 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +23

Real Men Don’t Eat Quiche

David Gal, James E. B. Wilkie · Social Psychological and Personality Science · 2010 · 95 citations

Nutrition, Gendered Perception, Behavioral Decision Making +19

Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers’ Propensity to Transact with an Organization

Wendy Liu, David Gal · Journal of Consumer Research · 2011 · 78 citations

Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not

David Gal, Itamar Simonson · Consumer Psychology Review · 2020 · 21 citations

Consumer Uncertainty, Engineering, Behavioral Decision Making +27

Rows per page

1–5 of 5