Concepedia

Aaron R. Brough

AR

12

Publications

1K

Citations

10

H-Index

2010

Active since

Affiliations

Utah State University(Current)

Seattle University

Huntsman (United States)

Pepperdine University

Aaron R. Brough is an author at Utah State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBehavioral Decision MakingBusinessConsumer ChoiceBehavioral EconomicsEconomicsSustainability

Publications per year

2010–2023

12

Publications

12

Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

Aaron R. Brough, James E. B. Wilkie, Jingjing Ma et al. · Journal of Consumer Research · 2016 · 671 citations

Macho Image, Ecofeminism, Green Marketing +22

Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods

Aaron R. Brough, Mathew S. Isaac · Journal of Marketing · 2012 · 92 citations

Consumer Uncertainty, Behavioral Decision Making, Minimum Price Sellers +18

Consumer Privacy During (and After) the COVID-19 Pandemic

Aaron R. Brough, Kelly D. Martin · Journal of Public Policy & Marketing · 2020 · 83 citations · Full text

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

Aaron R. Brough, David A. Norton, Shannon L. Sciarappa et al. · Journal of Marketing Research · 2021 · 47 citations

Engineering, Digital Marketing, Information Security +24

When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations

Aaron R. Brough, Alexander Chernev · Journal of Consumer Research · 2012 · 32 citations

Rows per page

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