Aaron R. Brough - Concepedia

Author

Aaron R. Brough

Utah State University ORCID

Also Known As

Aaron Brough, Aaron R Brough, Aaron R. Brough

Publications

1.1K

Citations

H-Index

Concepts

All Affiliations

Utah State University Seattle University Huntsman (United States)Pepperdine University

About

Aaron R. Brough is an author at Utah State University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	861
2	Business	3	3	127
3	Social Sciences	2	2	682
4	Education	1	1	16
5	Engineering	1	1	47

Aaron R. Brough

Publications

Citations

H-Index

Page 1

	Year	Citations
Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption Aaron R. Brough, James E. B. Wilkie, Jingjing Ma, Journal of Consumer Research Macho ImageEcofeminismGreen MarketingGreenwashingSustainable Consumption	2016	671
Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods Aaron R. Brough, Mathew S. Isaac Journal of Marketing Consumer UncertaintyBehavioral Decision MakingMinimum Price SellersConsumer StudyConsumer Research	2012	92
Consumer Privacy During (and After) the COVID-19 Pandemic Aaron R. Brough, Kelly D. Martin Journal of Public Policy & Marketing	2020	83
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices Aaron R. Brough, David A. Norton, Shannon L. Sciarappa, Journal of Marketing Research EngineeringDigital MarketingInformation SecurityConsumer ResearchInformation Privacy	2021	47
When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations Aaron R. Brough, Alexander Chernev Journal of Consumer Research	2012	32
Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims Mathew S. Isaac, Aaron R. Brough, Kent Grayson Journal of Marketing Research Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer Research	2015	25
Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments Mathew S. Isaac, Aaron R. Brough Journal of Consumer Research	2014	17
Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions Aaron R. Brough, Grant E. Donnelly, Vladas Griskevicius, Social Marketing Quarterly OrganizationsSustainability GovernanceSustainable DevelopmentSocial MarketingSustainability Initiatives	2020	16
Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer‐to‐Consumer Transactions Antje Graul, Aaron R. Brough Journal of Consumer Psychology	2020	14
How emotional attachment influences lender participation in consumer-to-consumer rental platforms Antje Graul, Aaron R. Brough, Mathew S. Isaac Journal of Business Research Behavioral SciencesBehavioral Decision MakingConsumer StudySocial PsychologyConsumer Research	2021	11

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