Concepedia

Mathew S. Isaac

MS

20

Publications

1.4K

Citations

15

H-Index

2010

Active since

Affiliations

Seattle University(Current)

Utah State University

Northwestern University

Huntsman (United States)

Kellogg's (Canada)

Mathew S. Isaac is an author at Seattle University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBehavioral Decision MakingConsumer Decision MakingBusinessSocial SciencesConsumer ChoiceBehavioral Economics

Publications per year

2010–2024

20

Publications

20

Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

Aaron R. Brough, James E. B. Wilkie, Jingjing Ma et al. · Journal of Consumer Research · 2016 · 671 citations

Macho Image, Ecofeminism, Green Marketing +22

How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement

Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse · Journal of Advertising Research · 2015 · 157 citations

Marketing Analytics, Customer Satisfaction, Entertainment Marketing +26

Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey

Ashlee Humphreys, Mathew S. Isaac, Rebecca Jen-Hui Wang · Journal of Marketing Research · 2020 · 102 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +23

Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods

Aaron R. Brough, Mathew S. Isaac · Journal of Marketing · 2012 · 92 citations

Consumer Uncertainty, Behavioral Decision Making, Minimum Price Sellers +18

The Top-Ten Effect: Consumers' Subjective Categorization of Ranked Lists

Mathew S. Isaac, Robert M. Schindler · Journal of Consumer Research · 2013 · 77 citations

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +19

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