Rebecca Jen-Hui Wang

Automated Text Analysis for Consumer Research

Ashlee Humphreys, Rebecca Jen-Hui Wang · Journal of Consumer Research · 2017 · 611 citations

Social Sciences, Marketing, Sociology +14

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Rebecca Jen-Hui Wang, Edward C. Malthouse, Lakshman Krishnamurthi · Journal of Retailing · 2015 · 550 citations

Business, Marketing, Marketing Management +10

The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior

Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse · Journal of Interactive Marketing · 2015 · 262 citations

Business, Marketing, Marketing Management +14

“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors

Su Jung Kim, Rebecca Jen-Hui Wang, Ewa Masłowska et al. · Computers in Human Behavior · 2015 · 114 citations

Business, Marketing, Marketing Management +15

Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey

Ashlee Humphreys, Mathew S. Isaac, Rebecca Jen-Hui Wang · Journal of Marketing Research · 2020 · 107 citations

Business, Marketing, Marketing Management +17