Concepedia

Ashlee Humphreys

AH

Statistics

Publications

24

Citations

3.8K

H-Index

21

Active since

2006

Affiliations

Northwestern University(Current)

Kellogg's (Canada)

Centre Hospitalier de Troyes

University of Pennsylvania

REGARDS Recherches en Économie Gestion AgroRessources Durabilité Santé

Ashlee Humphreys is an author at Northwestern University specializing in marketing, marketing management, and management.

Publications per year

2006–2025

24

Publications

24

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger, Ashlee Humphreys, Stephan Ludwig et al. · Journal of Marketing · 2019 · 710 citations

Business, Marketing, Marketing Management +11

Automated Text Analysis for Consumer Research

Ashlee Humphreys, Rebecca Jen-Hui Wang · Journal of Consumer Research · 2017 · 611 citations

Social Sciences, Marketing, Sociology +14

The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co‐production, Co‐creation and Prosumption

Ashlee Humphreys, Kent Grayson · Sociology Compass · 2008 · 429 citations

Social Sciences, Economics, Consumption Studies +8

Megamarketing: The Creation of Markets as a Social Process

Ashlee Humphreys · Journal of Marketing · 2010 · 358 citations

Management, Marketing, Marketing Management +10

Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling

Ashlee Humphreys · Journal of Consumer Research · 2010 · 313 citations

Social Sciences, Communication, Consumption Studies +15

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