Concepedia
Statistics
Publications
22
Citations
5.7K
H-Index
19
Active since
1994
Affiliations
Kellogg's (Canada)(Current)
London Business School
Northwestern University
Seattle University
Kent Grayson is an author at Kellogg's (Canada) specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionArtsRelationship MarketingConsumer Decision MakingTrust
Publications per year
1994–2020
Cognitive and affective trust in service relationships
D. S. Johnson, Kent Grayson · Journal of Business Research · 2003 · 1.4K citations
Relationship Marketing, Customer Satisfaction, Social Psychology +8
Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
Kent Grayson, Radan Martinec · Journal of Consumer Research · 2004 · 1.1K citations
Authentic Market Offerings, Digital Marketing, Consumer Study +23
The Dark Side of Long-Term Relationships in Marketing Services
Kent Grayson, Tim Ambler · Journal of Marketing Research · 1999 · 556 citations
Relationship Marketing Theory, Relationship Marketing, Customer Satisfaction +15
Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer
Dawn Iacobucci, Amy L. Ostrom, Kent Grayson · Journal of Consumer Psychology · 1995 · 430 citations
The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co‐production, Co‐creation and Prosumption
Ashlee Humphreys, Kent Grayson · Sociology Compass · 2008 · 420 citations
Exchange Value, Producer Responsibility, Value Theory +21
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