Concepedia

Kent Grayson

KG

Statistics

Publications

24

Citations

5.8K

H-Index

19

Active since

1994

Affiliations

Kellogg's (Canada)(Current)

Northwestern University

London Business School

Seattle University

Kent Grayson is an author at Kellogg's (Canada) specializing in marketing, business, and marketing management.

Publications per year

1994–2022

24

Publications

24

Cognitive and affective trust in service relationships

D. S. Johnson, Kent Grayson · Journal of Business Research · 2003 · 1.4K citations

Business, Psychology, Social Psychology +14

Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings

Kent Grayson, Radan Martinec · Journal of Consumer Research · 2004 · 1.1K citations

Business, Marketing, Marketing Management +8

The Dark Side of Long-Term Relationships in Marketing Services

Kent Grayson, Tim Ambler · Journal of Marketing Research · 1999 · 556 citations

Business, Marketing, Marketing Management +7

Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer

Dawn Iacobucci, Amy L. Ostrom, Kent Grayson · Journal of Consumer Psychology · 1995 · 435 citations

Business, Marketing, Marketing Management +14

The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co‐production, Co‐creation and Prosumption

Ashlee Humphreys, Kent Grayson · Sociology Compass · 2008 · 429 citations

Social Sciences, Economics, Consumption Studies +8

1–5 of 24