Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings

Abstract

Journal Article Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings Get access Kent Grayson, Kent Grayson Search for other works by this author on: Oxford Academic PubMed Google Scholar Radan Martinec Radan Martinec Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 2, September 2004, Pages 296–312, https://doi.org/10.1086/422109 Published: 01 September 2004