Concepedia

Concept

destination marketing

Parents

24.4K

Publications

1.6M

Citations

32.5K

Authors

5.8K

Institutions

About

Destination marketing is the academic field and applied practice concerned with the strategic promotion of a geographic location – such as a city, region, or country – as a desirable destination for tourism, investment, or residency. It investigates the processes of place branding, image formation, stakeholder collaboration, and the development and distribution of place-based products and experiences, holding significance for economic development, cultural exchange, and overall place competitiveness.

Top Authors

Rankings shown are based on concept H-Index.

CM

University of Canterbury

RL

Hong Kong Polytechnic University

BM

Hong Kong Polytechnic University

HS

Hong Kong Polytechnic University

DB

Bournemouth University

Top Institutions

Rankings shown are based on concept H-Index.

University of Surrey

Guildford, United Kingdom

Griffith University

Brisbane, Australia

The University of Queensland

Brisbane, Australia

University of Central Florida

Orlando, United States