Destination Promotion

Destination Promotion is a strategic marketing activity that constitutes the systematic dissemination of persuasive information and symbolic representations about a geographical location to targeted audiences in order to enhance its visibility, shape its image, and stimulate visitation, distinguished from broader destination marketing by its focused emphasis on communication and outreach tactics.

171

Publications

15K

Citations

381

Authors

198

Institutions

Publications per year

2017–2026

71

Authors

381

  1. DR
    Daniel R. Fesenmaier

    Temple University, United States

    5 publications · 646 citations

    5

    h-index

  2. ZU
    Zafar U. Ahmed

    East Texas A&M University, United States

    3 publications · 149 citations

    3

    h-index

  3. SH
    Simon Hudson

    University of South Carolina, United States

    3 publications · 714 citations

    3

    h-index

  4. AG
    Arch G. Woodside

    Boston College, United States

    3 publications · 149 citations

    3

    h-index

  5. YW
    Youcheng Wang

    University of Central Florida, United States

    3 publications · 616 citations

    3

    h-index

1–5 of 381

Venues

  1. Journal of Travel Research

    JTR · 17 publications · 2.3K citations

    15

    h-index

  2. Tourism Management

    14 publications · 4.7K citations

    14

    h-index

  3. Journal of Destination Marketing & Management

    11 publications · 843 citations

    11

    h-index

  4. Journal of Travel & Tourism Marketing

    JTTM · 10 publications · 567 citations

    10

    h-index

  5. Journal Of Vacation Marketing

    JVM · 8 publications · 956 citations

    8

    h-index

1–5