Zafar U. Ahmed

Does country of origin matter for low‐involvement products?

Zafar U. Ahmed, James P. Johnson, Xia Yang et al. · International Marketing Review · 2004 · 403 citations

International Marketing, Trade, Consumer Research +23

The influence of the components of a state's tourist image on product positioning strategy

Zafar U. Ahmed · Tourism Management · 1991 · 287 citations

Advertising, Tourism Competitiveness, Positioning (Marketing) +9

International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach

Mohammad Saeed, Zafar U. Ahmed, Syeda‐Masooda Mukhtar · Journal of Business Ethics · 2001 · 264 citations

Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines

Zafar U. Ahmed, James P. Johnson, Chew Pei Ling et al. · International Marketing Review · 2002 · 256 citations

International Marketing, Consumer Research, Brand Strategy +18

An investigation of the status of the Malaysian construction industry

Ibrahim Abdul Razak, Matthew H. Roy, Zafar U. Ahmed et al. · Benchmarking An International Journal · 2010 · 175 citations

Construction Project Management, Engineering, Lean Production Systems +16