Destination Advertising is a strategic marketing communication activity that promotes a geographic location as a visitor destination through paid media channels to influence travel behavior and enhance destination awareness, distinct from related concepts such as destination branding or public relations by its reliance on non-personal, sponsored messaging to achieve promotional objectives.
120
Publications
7K
Citations
275
Authors
159
Institutions
Publications per year
2017–2026
47
Parents
Publications
120
1–5 of 120
Authors
275
- DR
7
h-index
- JL
4
h-index
- MD
4
h-index
- AK
3
h-index
- KF
3
h-index
1–5 of 275
Institutions
159
Temple University
Philadelphia, United States
5 h-index
7 publications
188 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
4 h-index
7 publications
544 citations
Purdue University West Lafayette
West Lafayette, United States
4 h-index
7 publications
808 citations
The University of Queensland
Brisbane, Australia
3 h-index
3 publications
306 citations
University of Manitoba
Winnipeg, Canada
3 h-index
4 publications
235 citations
Clemson University
Clemson, United States
3 h-index
5 publications
144 citations
University of Macau
Macao, Macao
3 h-index
4 publications
144 citations
King Fahd University of Petroleum and Minerals
Dhahran, Saudi Arabia
2 h-index
2 publications
123 citations
1–8 of 159
Venues
- Journal of Travel Research
JTR · 20 publications · 1.5K citations
19
h-index
- Tourism Management
12 publications · 1.2K citations
12
h-index
- Journal of Travel & Tourism Marketing
JTTM · 8 publications · 419 citations
8
h-index
- Journal of Destination Marketing & Management
6 publications · 310 citations
6
h-index
- Journal Of Vacation Marketing
JVM · 4 publications · 196 citations
4
h-index
1–5