Alice Kendrick

Portrayal of Men and Women in U.S. Spanish-Language Television Commercials

Jami A. Fullerton, Alice Kendrick · Journalism & Mass Communication Quarterly · 2000 · 68 citations

Gendered Perception, Media Industries, Popular Culture +19

Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments

Alice Kendrick · Journal of Services Marketing · 1998 · 54 citations

Customer Satisfaction, Controlled Field Experiments, Consumer Research +19

Real Worlds and Ivory Towers: A Survey of Top Creative Directors

Alice Kendrick, David Slayden, Sheri J. Broyles · Journalism & Mass Communication Educator · 1996 · 42 citations

Targeted Advertising, Education, Visual Arts +20

Advertising as Public Diplomacy: Attitude Change among International Audiences

Alice Kendrick, Jami A. Fullerton · Journal of Advertising Research · 2004 · 34 citations

Public Opinion, Political Polarization, Journalism +29

The Influence of a Research Experiences for Undergraduates Program on Student Perceptions and Desire to Attend Graduate School

David A. Willis, Paul S. Krueger, Alice Kendrick · Journal of STEM education · 2013 · 30 citations · Full text

Engineering, Abstractundergraduate Research Opportunities, Education +17