Concepedia

Sheri J. Broyles

SJ

13

Publications

987

Citations

11

H-Index

1996

Active since

Affiliations

University of North Texas(Current)

Southern Methodist University

Marquette University

University of South Carolina

Louisiana State University

Sheri J. Broyles is an author at University of North Texas specializing in advertising, management, and marketing.

Top concepts

MarketingManagementAdvertisingCreativityMarketing CommunicationAdvertising EffectivenessArtsEducationBusinessGender

Publications per year

1996–2017

13

Publications

13

Creativity and the Five-Factor Model

Laura A. King, Lori McKee Walker, Sheri J. Broyles · Journal of Research in Personality · 1996 · 540 citations

Creativity, Creative Thinking, Five-factor Model +6

Wishes, Gender, Personality, and Well‐Being

Laura A. King, Sheri J. Broyles · Journal of Personality · 1997 · 61 citations · Full text

Creative women in advertising agencies: why so few “babes in boyland”?

Sheri J. Broyles, Jean M. Grow · Journal of Consumer Marketing · 2008 · 52 citations

Targeted Advertising, Popular Culture, Women's Storytelling +21

Subliminal Advertising and the Perpetual Popularity of Playing to People’s Paranoia

Sheri J. Broyles · Journal of Consumer Affairs · 2006 · 51 citations

Targeted Advertising, Consumer Research, Social Influence +18

Advertising & Society Review

Jean M. Grow, Sheri J. Broyles · 2011 · 50 citations

Gendered Perception, Targeted Advertising, Consumer Research +19

Rows per page

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